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Liquid  Velvet 

J Made  Bjy 

The  OBrien  Varnish  Company 
South  Bend  Ind. 


Digitized  by  the  Internet  Archive 
in  2017  with  funding  from  ^ 
Columbia  University  UdkafTeg* 


https://archive.org/details/whyarchitectsspeOOobri 


geino  a FeW  Words 
Onto  Important  Subject  of 

TONE 

and 

INTERIOR,  DECORATION 

TOTpose  Interested  in 
NeV  buildings 
or  in 

Malting  Old  Interiors  Loo^NeW 


The  Architect’s  Problem 


* 


( )SSI BLY  no  other  building'  prob- 
lem presents  such  an  array  of 
tantalizing  elements  as  that  of 
Tone-  Interior  Decoration;  and 
once  the  general  scheme  is 
decided,  just  what  product  to 
use  to  make  it  most  effective 
and  permanent . And,  no  one 
interested  in  the  building  — whether  it  be  a modest 
home  or  giant  sky-scraper  — realizes  more  fully  the 
importance  of  using  just  the  right  medium  than 
does  the  architect. 

Primarily  his  work  has  to  do  with  plans,  stresses, 
beauty  of  the  building  outline,  and  other  kindred 
features.  But  he  knows  that  a poor  decorative 
scheme  or  an  ordinary  decorative  material  will  mar 
an  interior  that  is  otherwise  architecturally  perfect. 

And  that  is  why  almost  invariably , architects  zeal- 
ous for  their  professional  standing , specify  OBRIEN'S 
LIQ  I II)  VEL  VET , the  wondcrfid  all  'round  flat -drying 
oil  enamel  for  coating  walls  and 
woodwork  which  renders  them 
immune  from  the  attacks  of  time , 
water , dust  and  germs , while 
affording  a combination  of  rich 
tone  effects  hitherto  produced  only 
by  the  master  mural  artist. 

And  that  is  why  is 

known  so  generally  as  “The 
Specified  Brand.”  Even  without 
its  given  name,  these  other  three 
words  would  suffice  to  describe 


LIQUID  VELVET  USED  ON  “THE  BIGGEST 
BUILD  I XG  IN  I’HE  \V(  >RLD”  Mil  RAILWAY 
EX<  HA  XGI  Bl  i LDI  XG.  SI  LOUIS,  MO. 


P(tf/C  Three 


k 


ST.  BARNABAS  HOSPITAL,  MINNEAPOLIS,  MINN.  FINISHED  WITH  LIQl’  ID  VELVET. 

it.  And  when  any  article  reaches  such  a state  of  pop- 
ularity as  to  be  distinguished  by  so  trite  an  expression 
originated  and  employed  by  master  architects  them- 
selves, it  is  only  safe  to  suppose  that  back  of  it  all 
is  a super-quality  which  must  mean  something  to  the 
prospective  builder,  as  well  as  to  the  dealer  desirous 
of  giving  utmost  value. 

The  Story  of  Liquid  Velvet 

Five  years  ago,  the  chemists  and  engineers  of 
The  O'Brien  Varnish  Company  set  out  to  develop 
an  easily  applied  wall  covering  that  would  be  a 
veritable  enamel  coating  for  walls  and  woodwork- 
one  which  could  be  produced  in  a wide  range  of  tones 
for  any  decorative  scheme,  and  which  would  be  wash- 
able— while  possessing  an  unusual  durability  and 
versatility. 

The  initial  step  which  led  to  the  production  of 

Minneapolis,  Minn..  January  33d.  1014. 
The  O'Brien  Varnish  Co.,  South  Bend,  Indiana. 

Gentlemen : We  cannot  speak  too  highly  of  your  Liquid  Velvet,  having 
used  it  on  the  walls  of  our  new  pavillion.  a building  of  eighty-seven  thousand 
square  feet.  We  like  Liquid  Velvet  because  of  the  soft  tones,  no  shine  and  the 
absence  of  odor  while  the  work  is  being  done.  We  are  now  painting  the  Nurses' 
Residence  with  Liquid  Velvet  and  have  no  hesitancy  in  saying  that  it  is  the  best 
paint  for  hospitals.  Very  truly, 

St.  Barnabas  Hospital,  Harriet  S.  Ilartry.  Supt. 


Paye  Four 


such  ;i  wall  enamel  was  made  hv  preparing  a liquid 
in  which  others  could  make  their  own  washable  wall 
coatings.  After  making  this  liquid  and  selling  it  for 
three  years  the  next  development  was  an  exhaustive 
study  of  the  most  acceptable  pigments  to  combine 
with  it,  so  as  to  produce  a washable  wall  enamel 
with  every  possible  quality  of  beauty,  utility  and 
durability.  An  unusually  fine  equipment  made  it 
possible  to  carry  every  test  to  finality. 

Remember— here  was  a great  series  of  tests 
being  made  by  a varnish  house  to  produce  an  article 
the  importance  of  which  had  not  been  seriously  con- 
sidered heretofore.  And,  it  is  the  very  fact  that 
is  made  by  a varnish  house  that  commends 
it  so  strongly  to  architects,  contractors,  decorators  and 
others  in  the  building  trades  who  wish  to  see  their 
work  enhanced  and  perpetuated  in  a real  quality 
covering. 

The  Great  Test 

At  last  was  considered  perfect.  And  a 

master  test  was  decided  upon.  It  was  placed  before 
the  architects,  contractors  and  high  grade  artisans 
for  their  unbiased  opinion.  They  accepted  the  work 


I’nge  Fire 


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IN  THK  LIBRARY.  LIQIID  VELVET  PRESENTS  A RENTEl  I.  ARK  A To  THE  EYES. 

of  the  chemists  and  engineers  of  The  O'Brien  \ arnish 
( ompany,  as  being  the  best  yet  offered  as  something 
far  in  advance  of  all  others. 

The  High  Standard 

The  best  wall  enamel  is  one  which  can  be  applied 
both  as  a finishing  coat  to  walls  as  well  as  an  under- 
coat to  woodwork.  It  must  also  have  considerable 
water-proofing  quality  as  well  as  durability.  It  must 
be  of  such  a nature  as  to  form  upon  drying,  a hard, 
elastic  and  impervious  surface  that  may  be  washed 
with  water  or  antiseptic  solutions,  or  subjected  to 
fumes  of  products  used  for  fumigation.  The  pig- 
ments must  be  permanent,  unfading,  non-darkening 
and  unaffected  (even  when  most  delicately  tinted) 
by  the  caustic  lime  that  exists  in  cement  and  plastered 
walls. 

It  must  not  glare — it  must  present  a restful  area 
to  the  eye — features  particularly  desired  in  bedrooms 
and  hospital  wards.  I pon  application  it  should  How 
out  to  a smooth  velvety  texture  and  present  highly 
pleasing,  soft  toned  effects. 


■o;.. 


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jiff 

y ■ */» 


Page  His 


'//a*  ; ;:r  ; m 

'/////a  ■/////»  ;WH 


And  It  Should  Have  Weight 

It  is  essential  for  a good  coating  that  the  amount 
of  pigment  per  square  inch  or  square  foot  of  suiface 
should  he  large.  1 his  means  durability. 

weighs  nearly  eighteen  pounds  to  the 
gallon,  being  heavier  than  any  other  article  offered 
for  this  class  of  wo  rk. 

Remember,  is  an  oil  enamel.  The  pig- 

ment is  prepared  in  a flat  drying  oil,  permitting  the 
use  of  large  quantities  of  it.  Right  there  is  the  main 
secret  of  its  superiority.  As  a result  it  spreads  very 
freely — leaving  no  laps  or  brush-marks,  while  being 
easy  to  apply. 

To  produce  an  enamel  of  unusual  weight  and 
still  have  enough  oil  to  act  as  a good  binder,  de- 
manded the  utmost  skill  of  the  master  varnish  makers 
of  The  O'Brien  Varnish  Company. 

Architects,  contractors,  decorators  and  painters 
know  this — and  it  has  given  rise  to  many  interesting 
experiments  on  their  part.  I line  and  tune  again 
they  have  weighed  out  the  enamel — applied  it— noted 
the  quantity  of  oil  in  it — observed  how  the  enamel 
loses  its  lustre  very  slowly — and  how  finally  the  oil 


Page  S 


ill 


oyj 


LIQUID  VKLVKT  LKNDS  ITSELF  TO  ANY  DECORATIVE  SCHEME  Full  LIVING  ROOMS. 


content  dries  flat — not  because  of  the  quantity  of  the 
pigment,  but  because  the  iraxeovs  binding  material  is 
a flat  drying  one. 

Most  enamels  and  paints  of  I his  character  depend 
on  an  unnecessary  quantity  of  inert  pigment  to  flatten 
the  enamel,  and  a freedom  from  excess  of  binder. 
They  go  flat  immediately,  show  marks  and  streaks,  are 
inclined  to  peel  because  lacking  the  necessary  binder, 
and  possess  no  great  durability. 

on  the  other  hand,  leaves  a flat,  smooth 
surface  with  a dull  metallic  finish,  thus  showing  its 
exact  pigment  combination  and  the  perfect  union  of 
the  pigment  with  the  liquid. 

Please  get  this  thought  again.  All  these  are  not 
mere  “book''  arguments.  They  are  the  facts  which 
architects,  builders  and  master  painters  have  tried, 
tested  and  proven  for  themselves.  Always  the  verdict 
has  been  that  possesses  every  quality  that 

an  enamel-covering  should  possess,  and  to  a degree 
not  secured  in  any  competitive  brand. 


///  ///  ///  ///  //'/a'  /,://  //////z// //////'///  /,///'///  ///w  v//v,/y.’ 

y/M  -'//M 


7m  , vm/.  "\em 
m-.  m.  ’ "/m 


Pnrje  Eight 


A Word  in  Passing — About  Color 
Schemes  and  Tone  Effects 

To  the  prospective  builder  who  may  be  seeking 
ideas  here  on  technical  color  and  tone  effects,  let  us 
just  say  this: 

Consult  your  architect,  or  your  decorator.  A 
bewildering  array  of  material  has  been  written  on 
this  subject,  and  the  average  catalog  which  does  not 
confuse  with  exhaustive  tone  and  color  notes  is  un- 
usual. 

Yet  the  subject  is  important  none  the  less.  Not 
only  is  the  color  scheme  to  be  considered,  but  also 
the  material  itself-  its  adaptability — durability, 
“washability"  and  general  all  'round  utility. 

Then  there  is  the  consideration  of  the  “psychol- 
ogy of  tone  effects" — just  what  color  arrangement 
to  follow  for  this  room  or  that — and  why. 

Hut  again,  we  say,  see  your  architect  or  deco- 
rator. They  know!  Bear  in  mind  that  what  to  you 
is  a deep  problem  is  part  of  their  everyday  work. 

Remember  that  their  vast  experience  is  worth 
something  to  you.  Consult  them!  They  will  know 


ANTI-TUBERCULOSIS  HOSPITAL.  COLUMBUS,  OHIO.  FINISHED  WITH  LIQUID  VELVET. 


§ 


HANKS  THROUGHOUT  T1IK  COUNTRY  HAVE  ADOPTED  f.IQUID  VEI.VET  FOR  ITS  ECONOMY. 

about  “The  Specified  Brand.”  They  can 

tell  you  just  why  it  is  the  one  wall  enamel  for  you, 
how  it  provides  any  needed  tone  or  complete  color 
effect,  how  it  enhances  the  beauty  of  interiors  where 
it  is  used — and  how  it  saves  money  because  of  its 
great  durability  every  way. 

Primarily  the  purpose  of  this  book  is  to  give 
some  comprehensive  idea  of  the  unusual  excellence 
of  for  use  everywhere,  and  there  is  so  much 

to  be  said  in  its  favor  that  to  say  it  briefly  means 
that  many  arguments  which  would  make  splendid 
material  for  a booklet  of  a lesser  product  can  be  taken 
for  granted  here. 

Twenty- Four  Shades 

is  made  in  the  white  and  twenty-four 
shades  shown  in  the  middle  of  this  book.  Countless 
other  shades  can  be  made. 

I' or  an  order  of  sufficient  size  various  different 
colors  can  be  furnished  to  match  or  carry  out  any 
desired  color  effect. 

Almost  invariably,  earth  colors  are  used  in 
to  insure  permanency  of  tone  and  freedom 


m 


l* aye  Ten 


'«':y  '"''’wm'ff'vm 
m /m  '0/a- 


W// 


from  fading  or  staining.  In  order  to  get  intense 
and  particularly  brilliant  colors  it  is  occasionally 
necessary  to  use  chemically  made  coloring  matter 
but  only  those  that  are  positively  alkali  proof.  Thus 
lime  and  other  corroding  elements  have  no  effect  on 
even  the  most  delicate  shades,  a most  important 
consideration  where  permanent  artistic  effects  are 
sought  -and  another  of  the  factors  by  which 
has  iron  the  distinction  among  architects , builders  and 
decorators  as  “ The  Specified  Brand." 

Waterproof — Washable 

Being  ground  exceedingly  fine  and  requiring  no 
soap  solution  of  any  kind  to  keep  it  from  settling, 
sheds  water  easily  and  is  not  affected  in  any 
way  by  any  quantity  of  liquid  coming  in  contact  with 
it,  as  is  so  often  the  case  with  enamels  in  which  a 
soap  must  be  used. 

has  a smooth,  lustrous  surface;  but 
independently  of  this  sheds  water  readily,  since  it 
contains  naught  of  a saponaceous  nature  to  be  af- 
fected by  the  water. 

Consequently,  when  soiled  by  smoke,  dust,  dirty 
hands,  etc.  jfoSPfitefc  can  be  washed  clean  and  made  new 


p*i;| 

-jj 

;.|i  III  III 

HOTELS  FINISHED  WITH  LIQUID  VELVET  ARE  EASILY  KEPT  CLEAN  AND  INVITING. 

m.  ; mi'  -'m  ■ ■!■■  ■■■  ,m*  , ,Wb,  ' ,#■ 


Page  I.'lecen 


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t 


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mem 


FOR  THE  HOME,  LIQUID  VELVET  IS  THE  IDEAL  FINISH. 


looking  with  ordinary  soap  and  water,  which  revivifies 
the  colors  and  adds  to  the  life  of  the  enamel. 


And  that  is  a point  well  worth  considering.  It 
speaks  of  money  saved— of  an  interior  undisturbed  by 
frequent  recoating — of  an  EFFICIENCY  unknown 
to  walls  and  woodicork  covered  with  a less  perfect  product. 


It  Has  a Great  “Spread” 


till! 

|l| 


And  here  is  another  prime  advantage  which 
architects,  decorators  and  builders  generally  have 
been  quick  to  see — the  great  and  easy  spread. 

is  made  for  use  on  large  surfaces,  and 
meets  every  requirement  for  a fast,  smooth,  econom- 
ical spread.  It  is  very  slow  in  setting — and  very 
free  in  working.  When  brushed  out  as  a wall  coating 
it  lays  smoothly  and  evenly  and  does  not  show  laps  or 
brush  marks. 

A heavy  brushful  can  be  easily  spread  and  placed 
wherever  it  is  wanted,  since  the  oil  content  prevents  it 
from  setting  quickly,  making  it  possible  to  work  with 
it  for  many  minutes  after  the  initial  application. 

For  this  reason  is  regarded  as  a most 


Page  Twelve 


SSSCi'i  is  S3  C.W.'S  Ct  SJSS  S3  n"\"5  Si  C"'C$  S3  s 


unusual  wall  enamel,  since  the  greater  part  of  all  wall 
work  involves  large  surfaces,  and  unless  the  enamel  is 
of  this  type  it  will  not  only  show  the  brush  marks,  but 
the  laps  as  well. 

Still  another  feature  which  appeals  to 

architects  and  builders  is  that  one  coat  only  will 
usually  suffice,  while  there  is  rarely  an  occasion  for 
more  than  two. 

The  enamel  comes  in  a very  heavy  body,  so  that 
when  two  coats  are  desired,  the  first  coat  can  be 
thinned  with  some  linseed  oil,  and  then  with  either  tur- 
pentine or  naphtha.  This  gives  it  an  added  penetrating 
quality  when  used  on  woodwork,  anti  also  materially 
reduces  the  cost,  since  it  is  unnecessary  ever  to  apply 
the  first  coat  full  strength.  In  fact  it  is  frequently 
practicable  to  reduce  the  second  coat  also,  for  it  must 
be  remembered  that  is  unusually  heavy,  and 

has  an  exceptional  spreading  capacity.  One  gallon 
will  cover  from  450  to  800  square  feet,  according  to 
the  character  of  the  surface. 


And,  even  when  reduced  with  a reasonable  quantity 
of  oil  as  directed , the  washability  is  not  impaired. 


girls’  industrial  school,  geneva,  neb.  finished  with  liquid  velvet. 


Pntjv  Thirteen 


Pa  fie  Fourteen 


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Pane  Fifteen 


w. 


For  a Moment  — Consider  the 
Question  of  Health 

Here  again  is  a factor  which  compels  serious 
consideration  in  the  finishing  and  decorating  of  inte- 
riors. It  is  one  that  is  receiving  as  much  attention  on 
the  part  of  architects  and  builders  as  t he  proper  plac- 
ing of  doors  and  windows  throughout  the  building. 

Wallpapers,  burlap,  water  colors  and  absorbent 
coverings  generally  are  lodging  and  breeding  places 
for  vermin. 

Paint  and  lime  coverings  easily  crack  and  crum- 
ble and  contaminate  the  atmosphere. 

Coverings  mixed  with  white  lead,  arsenic,  etc.,  are 
poisonous. 


Shiny,  glaring  coatings  reflect  the  light  and  are 
injurious  to  the  eyes. 

has  none  of  these  objections.  It  is  easy 
to  apply  to  practically  any  wall  or  wood  surface — does 
not  absorb  injurious  elements  — affords  no  lodging 
place  for  dust  or  vermin. 

It  will  not  crack,  crumble  or  disintegrate  in  any 
way  to  contaminate  the  atmosphere. 


■///m:. 


w/// 


Paye  Sixteen 


It  contains  nothing  of  a poisonous  nature. 

On  the  wall  it  presents  a “velvet"  surface  that  rests 
the  eyes.  From  this  quality  it  has  won  its  name. 

And  these  are  only  a few  of  the  “health"  reasons 
for  which  is  so  universally  preferred,  and  by 

which  it  has  won  such  a world-wide  distinction  as 
“The  Specified  Brand." 

Adaptability 

possesses  a unique  adaptability  since  it 
can  be  employed  so  extensively  throughout  the  in- 
teriors of  buildings  generally. 

In  fact,  this  type  of  enamel  is  rapidly  replacing 
other  interior  paints  such  as  lead  and  oil,  water  paint, 
and  calcimine.  Paints  made  in  the  old-fashioned  way 
with  lead  and  linseed  oil  must  be  made  so  heavy  in 
order  to  produce  an  enamel  anywhere  near  the  con- 
sistency of  that  only  most  skillful  experts 

can  apply  them. 

Anyone  can  apply  and  with  great  speed 

and  economy,  because  it  spreads  and  covers  much 
better  than  anv  combination  of  lead  and  oil  of  what- 
ever  body.  While  a lead  and  oil  paint  shows  a lustre — 

V/. 

ft  a / 

v 1 


Pa  ye  Seventeen 


v. / - ' • * '/■  j)'  ‘ v.i £,'.7.7/  'ey  ey/sy/.  ey.  »,v.v.'!  «.v.v.7j  ey  v.yyy/.  zyy.y/y?  / -» /• 

'//M  / "/////,-  , «M.  ( if\r  ■**;  , . 'em  . * 

"m  -m:  ■■"m  k^Uiiyi'  aw»  v V ./'lif 

v ///'■;'/ ///// /' ////.v /'/ ////// s'/ y'/ s>/  ;y , \ ,y-  v S'/ s'/ /'/ /'.s* ;v s'/ s« S'/  S'/ . •/.•*.  v . */.■•/.  •/ , v. v.7/f'  !w 


LIQUID  VELVET  USED  ON  THE  RE  I BOLD 
BUILDING,  DAYTON,  OHIO. 


it  is  not  uniform  If  a lustre 
should  be  required  in  a 
finish,  it  can  be  readily  produced 
by  adding  a proper  varnish  to  the 
mixture.  Varnish  will  not  affect 
the  washability  Besides  this  gives 
you  a much  less  expensive  mix- 
ture than  lead  and  oil,  price  for 
price,  and  one  that  goes  much 
fa  rt  her. 

And,  right  there  is  another 
reason  why  is  " The  Specified  Brand."  It  costs 

less — while  giving  bigger  and  better  results,  and  afford- 
ing a far  wider  range  of  usefulness  than  any  other  one 
product . 

Where  To  Use  It 
For  Interiors  in  General 

js  primarily  a strong,  durable,  beautiful, 
washable  covering  for  interior  walls  and  woodwork. 

The  almost  endless  soft  shades 
produced  by  the  various  colors 
and  mixtures  can  be  arranged  to 
give  exquisitely  artistic  effects  in 
any  building.  With  the  use  of 
the  darker  shades  on  the  side 
walls,  and  the  more  delicate  tints 
on  the  ceiling,  with  an  appropri- 
ate stencil  effect  uniting  the  two, 
the  most  perfect  harmony  can 
easily  be  secured  by  anyone,  in 
addition  to  the  super-qualities 
and  greater  durability  for  which 
is  particularly  noted 
wherever  used. 


ADDISON  APARTMENTS,  DETROIT,  MICH. 
LIQUID  VELVET  USED. 


;;;  Y/.::::*/.nxz:z%z 


'//AS as/,  v. 

mw  , : « : cm, 
v/m,  v////a,  y////s 

; /'j  /"»"v  yy  /•/  /yy.y.y',  '//.  . 


p.  M 
4:  Cv  S'- 

f:  (-:• ;» 
U'-'K.U 


Page  Eighteen 


For  I lot  els  and 
Restaurants 

Dark  rooms  and  other  places 
in  which  is  used  are 

made  very  attractive,  and  are 
easily  kept  clean.  Rooms,  cor- 
ridors, closets,  etc.,  finished  with 
are  far  more  sanitary 
than  when  papered.  Heavy  at- 
mosphere in  extremely  dark  out 

FRISCO  BUILD  I XG,  ST.  LOUIS,  MO.  . 

liquid  velvet  used.  of  the  way  ])laces  becomes  fresh 

and  sweet  after  is  applied  to  the  walls  and 

woodwork. 


In  Bathrooms 


Give  the  entire  bathroom  one  coat  of 
If  the  floor  is  of  wood  and  is  to  be  covered  with  oil 
cloth,  or  linoleum,  give  it  a coat  too.  This  will  make 
it  waterproof.  In  old  bathrooms  even  the  tub  can 
be  coated  inside  and  out.  In  such  rooms,  old  wood 
which  has  started  to  decay  can  be  given  a coat  and 
the  decay  immediately  arrested,  while  a brand  new- 
ness is  imparted  to  the  finish. 


Over  Wall  Paper 


No  need  to  remove  the  paper. 
No  sizing  required.  The  oil  in 
goes  quite  through  the 
paper  and  grips  the  wall  so  that 
the  entire  covering  is  one  firm, 
durable  coating,  absolutely  pro- 
tected against  the  attacks  of 
germs,  dust  and  insects.  It  sheds 
water  like  a marble  wall. 


KITEL  HOSPITAL.  MINNEAPOLIS.  MINN. 
I i N i S 1 1 i D WITH  LIQUID  VI  l VI  i . 


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HEAT  FROM  FI  REPLACES  AND  RADIATORS  HAS  NO  EFFECT  ON  LIQUID  VELVET. 


There  will  never  he  any  need  to  remove  the 
paper.  New  coats  of  can  be  added  as  needed. 

This  is  a particularly  valuable  article  for  use  in  kitchens, 
wash  rooms,  etc.,  which  ordinarily  are  so  easily  af- 
fected bv  moisture. 


In  I lospitals 


For  sanitary  reasons  wall  paper  is  not  used  in 
hospitals.  Calcimine  and  similar  compositions  are 
also  considered  unhealthy.  Oil  paints  are  objection- 
able because  they  shine  and  glare — a real  detriment 
where  the  comfort  of  sick  people  is  concerned. 

can  be  washed  at  will,  without  affecting 
its  delicate  tints,  and  without  absorbing  moisture.  It 
presents  a soft  “velvet’*  finish  which  does  not  tax  the 
most  weary  eye.  It  is  a finish  which  can  be  used  with 
equal  economy  and  satisfaction  throughout  the  entire 
establishment — wards,  rooms,  operating  theatre,  bath- 
rooms, kitchen,  dining  room,  corridors,  waiting  rooms, 
etc. 


“carries  through"  from  cellar  to  attic. 
That  is  another  reason  why  it  is  “The  Specified  Brand." 


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In  Mills  and  F actories 

applies  with  equal  ease  to  concrete,  steel, 
wood  or  any  surface  ordinarily  found  in  manufactur- 
ing plants.  Unlike  whitewash,  calcimine,  and  cold 
water  paints,  constant  vibration  does  not  affect  it. 
Every  surface  covered  with  it  can  be  washed  as  often 
as  required. 

The  soft  “velvet”  finish  and  absolutely  smooth 
surface  insure  a proper  distribution  of  light,  and  can 
easily  be  cleaned  with  a broom  or  brush. 

In  these  places,  one  coat  of  usually  suffices. 

In  Breweries  and  Malt  Houses 

prevents  the  fungus  growths  detrimental 
to  the  brewing  process.  It  affords  no  hold  for  any 
fungus  whatever. 

It  can  be  washed  every  day  without  the  least 
hazard  to  the  finish.  Constant  soaking  in  water  will 
not  develop  soft  places  for  new  growths  to  start. 


Page  Ticenty-One 


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Consequently  there  is  a decided  advantage  over 
ordinary  coatings.  The  absence  of  any  harmful 
ingredient  in  the  pigment  used  in  makes  any 

contamination  utterly  impossible — an  important  point 
worth  considering  as  against  lead  paints  so  often  used 
for  this  class  of  work. 


In  Cellars  and  Basements 

Here  C&wc  is  particularly  valuable  as  an  aid  to 
a sweet  atmosphere  and  proper  lighting.  It  gives 
every  light  ray  its  full  value,  prevents  woodwork  from 
decaying  and  metalwork  from  rusting.  It  is  especially 
commended  for  use  in  old  cellars,  laundries,  furnace 
rooms,  etc.,  where  the  newness  is  all  gone,  and  where 
the  air  would  otherwise  become  very  heavy.  Being 
impervious  to  moisture  it  keeps  the  cellar  or  basement 
as  sweet  and  dry  as  rooms  above  the  ground. 

Three  Further  Suggestions 

Where  a particularly  heavy  gloss  enamel  is  to  be 
used,  can  be  applied  as  an  undercoat.  It 

smooths  uj)  the  rough  places  and  gives  a splendid 
foundation  with  little  or  no  sandpapering. 

For  outside  brick  work  also  where  a specially 
heavy  enamel  such  as  Flexico  is  to  be  applied 
makes  a splendid  “surfacer"  when  thinned 
with  linseed  oil.  One  quart  of  oil  to  a gallon  is  suffi- 
cient to  make  it  adhere  to  the  brick,  and  to  spread 
much  better  than  lead  and  oil  resulting  in  a great 
saving.  Still  another  advantage  is  that  does 

not  run — it  stays  just  where  it  is  “put”.  Thus  it  is 
easier  to  work.  It  offers  this  same  advantage  on 
outside  steel  work,  store  fronts,  etc.  It  also  makes  a 


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Page  Twenty-Two 


fine  ‘ground  for  oil  and  lead  paint,  as  well  as  for  any 
kind  of  white  paint. 

In  short  t his  is  why 


Liquid  Velvet 
Is  ‘The  Specified  Brand” 


It  is  an  oil  enamel. 

It  is  made  by  a varnish  house  of  forty  years’ 
experience. 

It  comes  m any  desired  tone — from  rich  colors  to 
most  delicate  tints. 

It  is  washable. 


It  Is  waterproof 
and  sunproof. 

It  d oes  not 
shine  and  glare. 

It  is  unusually 
h e a v y — w e i g li  s 
nearly  eighteen 
pounds  to  the  gal- 
lon; heavier  than 
paints  intended  for 
similar  purposes. 

It  goes  much 
farther  than  heav- 
iest lead  and  oil 
paints. 


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LIQUID  VKLVKT  I'SKI)  <>N  NKW  YORK  TITLK  INSURAXCK  C’n. 
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Pttyc  Twenty-Three 


It  can  be  used  from  cellar  to  garret. 

It  lias  a great  “spread” — and  is  easy  to  work. 

It  shows  no  lap  marks  or  brush  marks. 

It  contains  no  poisonous  substances. 

It  dries  flat. 

It  has  no  nauseating  odor. 

It  requires  the  least  number  of  coats. 

Its  twenty-four  colors  are  lime  and  alkali-proof. 

It  can  be  used  anywhere — from  modest  home  to 
grand  palace  or  skyscraper. 

It  can  be  applied  over  wall  paper. 

It  harmonizes  with  any  surrounding. 

It  affords  no  lodging  place  for  dust  and  germs. 
It  can  be  used  as: 

A Wall  Coating 

An  Undercoat  for  White  Enamel 

A Waterproof  Concrete  Coating 

A White  Paint  for  Factory  Interiors 

A background  for  Certain  Sign  Work 

A Protection  to  Steel  and  other  Metal  Surfaces. 

It  adapts  itself  to  practically  every  inside  and  out- 
side decorative  purpose. 

It  has  been  tried,  tested,  and  proven  by  thousands 
of  leading  architects,  decorators,  and  builders,  as  well 
as  by  a host  of  dealers  interested  in  knowing  just 
ivhat  they  recommend — and  why. 

It  is  the  one  all-' round,  full-value,  covering  which 
can  be  used  without  a single  doubt,  and  which  wears  with- 
out a single  regret. 

. — .1/  ,1  I)  E O X I.  }'  11  } 

THE  O’BRIEN  VARNISH  COMPANY 
SOUTH  BEND,  INDIANA,  U.  S.  A. 

SOLD  E VE RY WHERE  " 


Paye  Ticenty-Four 


Directions  for  Using 
Liquid  Velvet 

On  new  walls — whether  sand  finish  or 
smooth  finish  plastering — the  work  being 
free  from  all  blemishes,  should,  when  nec- 
essary be  given  a coat  of  O'Brien's  Alkali 
Proof  Wall  Size  tinted  to  the  color  of  finish 
desired. 

—After  the  size  coat  has  become  thor- 
oughly dry  and  hard  the  work  should  then 
receive  two  coats  of  The  first 

coat  should  be  thinned  one-fourth  with 
turpentine  or  naphtha. 

On  brick,  concrete  or  metal  work  no 
size  is  necessary. 

-In  using  on  walls  which  have 

been  papered,  it  is  not  necessary  to  re- 
move the  old  paper. 

—On  all  work  which  has  been  previously 
painted,  add  from  one  pint  to  one  quart 
per  gallon  of  raw  linseed  oil  to  the  first 
coat  o f 


Page  Ticenty-Five 


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